Enterprise spirit: self-confidence, self-discipline, self-reliance and self-improvement;

        Customers: Provide customers with high-quality and high-value professional products and services, and win customers' understanding, respect and support with sincerity and strength;

        Employees: trust the efforts and dedication of employees, recognize their achievements and provide corresponding rewards, and create a good working environment and development prospects for employees;

        Market: reduce procurement costs and risks for customers, and provide practical protection for customer investment;

        Development: Pursue the goal of sustainable development and build it on the basis of customer satisfaction.